How is BackHug different from other therapy devices (like airport or shopping centre massage chairs)?

BackHug uses human-sized 26 robotic fingers to loosen stiff joints, providing lasting relief. Unlike traditional massage chairs or guns, which use large rollers/balls for only temporary muscle relief, BackHug targets the root cause of pain - joint stiffness in the back. The most effective way to treat back pain and related issues (headaches, tendonitis, etc.) is by addressing stiff joints, not just muscles.

With BackHug, you lie down, allowing the fingers to leverage your body weight for firm, targeted pressure without shaking. Raising your legs also creates an optimal position for therapy and relaxation.

BackHug stands apart due to its advanced personalization. BackHug's robotic fingers adapt to your unique back shape. Its app offers total control over treatment strength, speed, and program. You can adjust strength independently for four areas (neck, shoulder blades, upper, and lower back) in real-time, just like adjusting phone volume.